The Philosophy

CLARITY, TRANSPARENCY & REGULAR COMMUNICATIONS

Incorporated in 1986, WhiteRock Wealth Management is a family-owned, Registered Investment Advisory firm located in Dallas, Texas. Our business is to provide customized financial solutions designed to assist families achieve their long-term investment objectives.

We strive to provide clarity, transparency and regular communications with our clients to ensure their financial assets are properly positioned to preserve wealth and produce positive long-term results.

As a fee-based investment advisory firm, we are paid only by our clients and receive no compensation from outside vendors for using their services or products. As a fiduciary, we act exclusively in our clients’ best interests and believe clients should receive unbiased recommendations and impartial guidance in establishing and implementing a suitable financial plan.

ACCUMULATE WEALTH & PRESERVE CAPITAL

WhiteRock Wealth Management constructs equity, fixed income, and balanced portfolios that reflect the long-term investment objectives and risk tolerance levels of each individual client relationship. Proper asset allocation is a key determinant of portfolio performance and; coupled with periodic rebalancing helps minimize and control risk.

Our long-term investment approach is designed to accumulate wealth and preserve capital by exercising patience and discipline through market and interest cycles. We seek to provide consistent, competitive returns through capital appreciation and the benefits of compounding dividend and income distributions.

“RULES-BASED” APPROACH

We adhere to a “Rules-Based” approach to construct, monitor and rebalance the investment portfolio. The Rules-Based approach is designed to eliminate emotional bias and ensure objectivity in the investment management process. The investment process is transparent and enables the client to adhere to their long-term strategy despite the inevitable short-term volatility in the market.
The common stock universe is generally comprised of high quality, established companies that pay a dividend and consistently raise their dividend. The fixed income allocation is generally comprised of investment grade obligations with staggered maturities to mitigate the volatility of interest rates. In an effort to minimize risk, portfolio exposure is controlled by proper industry and issuer diversification.

DIMENSIONAL FUND ADVISORS

• One of our strategic investment partners is Dimensional Fund Advisors, headquartered in Austin, TX.
• Dimensional utilizes modern investing principles powered by innovative academic research from a decorated staff including Nobel Laureates and numerous thought leaders in finance.
• DFA’s approach is sustainable, robust, and has a stellar track record spanning over 35 years.
• Our firm partnered with Dimensional Fund advisors based on our shared belief that investing should not be made overly complex.
• Successful long-term investing is simpler than many of the financial “gurus” on Wall Street lead you to believe.